Our prime directive:
prolong independence.
A pharmacist-led initiative to help seniors stay healthy, steady, and at home — for as many of the prime years as possible.
We kept meeting people too late.
For most of our history, we cared for patients in skilled nursing facilities, hospices, and hospitals — the places people end up after independence has already taken a hit.
And we kept noticing the same pattern: a fall, a hospitalization, a confusion episode — and somewhere upstream of every crisis, a preventable medication issue no one caught in time.
So we built something new. A program designed to reach people earlier, while they're still living their lives — and give them the tools to keep doing exactly that.
Whether you run a community
or live in one — we're here for you.
For Senior Living Communities
We come to you. Free educational sessions for your residents — covering medication safety, fall prevention, and staying independent. Engaging, multilingual, and built around what your community actually needs.
Book a session for your residents →For Seniors & Their Families
Practical, free resources you can use today. The questions worth asking your doctor. The side effects often dismissed as "just aging." How to organize a complicated medication list. How to know when to call.
Explore the resources →Ready to bring The Prime Initiative
to your community?
No cost. No sales pitch. Just a pharmacist who shows up with breakfast and useful information.
Reach Out Today →